Uncle Waffles bags deal with Adidas! Adidas South Africa has officially welcomed eSwatini-born DJ and producer Uncle Waffles to its Lifestyle family, announcing her as one of the faces of the brand’s global Superstar: The Original campaign.
The amapiano sensation will appear alongside an impressive international roster that includes Samuel L. Jackson, Missy Elliott, JENNIE, Anthony Edwards, Mark Gonzales, and GloRilla, a line-up adidas calls its “Original Icons.”
Uncle Waffles bags deal
As part of the campaign, Uncle Waffles is featured in striking black-and-white visuals rocking the Superstar sneaker in its classic colourway.
At just 25, the “Princess of Amapiano” has taken the genre from South Africa to the world stage, earning a spot in history as the first amapiano DJ to perform on a main stage at Coachella in 2023.
She has also delivered show-stopping performances at top-tier events like Cannes in 2025 and continues to pack out venues during her global tours.
Uncle Waffles commands a massive following of over six million across social media.
Her rise has earned her nods from music heavyweights such as Drake, Beyoncé, and Ciara, as well as nominations for prestigious awards, including the BET Awards and Headies.
In other news – Springboks star Siya Kolisi voted Greatest Rugby Captain of All Time
Springboks skipper Siya Kolisi has been crowned the greatest rugby captain in history, according to a poll conducted by RUCK. Since taking on the leadership role in 2018, Kolisi has earned global respect for his composed, strategic approach both on and off the field.
The 32-year-old’s captaincy has been nothing short of historic. As the first Black player to lead the Springboks, Kolisi’s journey represents a powerful chapter in South Africa’s sporting transformation. Read More
