The 31st edition of the South African Music Awards — SAMA31 — is set to honour the country’s musical heartbeat under the deeply symbolic theme “Flowers For Those Who Keep Our Nation Singing.” Organisers say the theme is more than just a motif: it’s a heartfelt gesture to celebrate musicians, producers, composers, and collaborators — giving artists their flowers while they are still here to receive them.
🌸 Why “Flowers For Those Who Keep Our Nation Singing” Matters
According to spokesperson Unati Gwija, the chosen theme captures a call to gratitude. The intention: “to give our artists their flowers now.” It’s about acknowledging the creative forces behind the music — those who transform struggle into sound, and rhythm into resilience.
As part of this theme, the awards will lean heavily on visual storytelling: the stage design will incorporate floral installations crafted by local creatives. Each award will metaphorically represent a bloom — a tribute to the unique voice each artist brings to South Africa’s cultural garden.
📅 When and How: SAMA31’s New Format
SAMA31 is scheduled for Sunday, 14 December 2025, in Johannesburg. But unlike previous years, this edition will adopt a hybrid format — a blend of live production and digital engagement. Due to a challenging sponsorship and funding climate, the organisers opted for a streamlined, more sustainable approach.
While the event itself will be a closed production (not open to the public), fans across South Africa — and beyond — will still have access through online streaming and interactive platforms. The goal is to expand reach and give more people a chance to be part of the celebration.
Despite the format change, organisers stress that the awards’ integrity — from nominations to judging — remains unchanged, as does the prestige the SAMAs have always carried.
Music In Africa
🎤 Hosts: A Duo of Experience, Energy & Cultural Pulse
This year’s hosts promise to bring both gravitas and fresh energy. The awards will be presented by Siyabonga “Scoop” Ngwekazi (Scoop Makhathini) and Pamela Mtanga.
Scoop Makhathini is a seasoned writer, TV presenter, and multimedia entrepreneur. He brings decades of experience in entertainment, having hosted major events (including the 2025 Metro FM Music Awards) and contributing significantly to South Africa’s cultural conversation.
Pamela Mtanga, by contrast, represents a rising wave of digital-savvy storytellers. A broadcaster and content creator, she built her reputation through youth-oriented platforms, fashion influence, and a strong media presence. In 2025 alone she co-hosted the Miss South Africa pageant, and MC’d various high-profile events.
According to Gwija, the two hosts reflect the spirit of SAMA31 — “a rare combination of experience, authenticity, and cultural resonance.” Their chemistry is expected to bring warmth, style, and depth to a night that honours South Africa’s musical stars.
🎶 What to Expect: More Than Awards
This year’s ceremony aims to do more than simply hand out trophies. Under the “Flowers” theme, the SAMAs seek to spotlight the creative ecosystem behind the music: songwriters, producers, video directors, background vocalists, and many others who seldom get the spotlight but are vital to every track, album, or performance.
With the hybrid format, attendees won’t be limited to those physically present — music lovers across the country (or even abroad) can tune in for performances, digital content, behind-the-scenes glimpses, and interactive fan experiences. It’s a shift that reflects changing consumption habits, and an opportunity to democratise access to one of SA’s biggest music nights.
Supporters and sponsors include a wide array of industry and cultural stakeholders: from the Motsepe Foundation, the South African Music Performance Rights Association (SAMPRA) and Southern African Music Rights Organisation (SAMRO), to the Composers, Authors and Publishers Association (CAPASSO), various government departments, and media partner SABC.
🌟 Looking Ahead: What This Means for South African Music
SAMA31’s approach — combining tradition with innovation — speaks to a broader shift in the music industry. As funding becomes tighter and audiences adjust to digital-first engagement, the awards show adapts without losing its soul. The “Flowers” metaphor reflects a deeper appreciation for the artistry and persistence — especially in a challenging cultural economy.
More than ever, the SAMAs are sending a message that recognition matters now. That every songwriter, beat-maker, vocalist, and visionary behind the scenes deserves their spotlight. And that South African music remains alive, thriving, and ready to bloom in new ways.
