South African singer-songwriter Tyla is making global waves once again after her latest single CHANEL reportedly surpassed 100,000 units sold in the United States within just its first month of release — a milestone that underscores her growing international influence.
Released on October 24, 2025 under FAX/Epic Records, “CHANEL” blends Afrobeats, amapiano and pop — marrying catchy hooks with Tyla’s confident, effortless vocals. In its first U.S. tracking week (October 24–30), the song racked up over 2.1 million official streams plus hundreds of digital downloads, sales and streams enough to land it at No. 1 on the Billboard U.S. Afrobeats Songs Chart for the chart dated November 8.
That success already makes “CHANEL” Tyla’s third career chart-topper on this chart, following earlier hits Water and Push 2 Start.
📈 Streaming Explosion & Global Reach
Streaming numbers reveal just how quickly “CHANEL” has resonated worldwide. On major platforms, the song has already pulled in nearly 32 million streams, overtaking “Water” to become her most popular track in its release window — and arguably her fastest-climbing single yet.
On the global Spotify Top Songs chart, “CHANEL” surged from position 177 up to a peak of #38.Meanwhile, on the chart performance side, besides the US Afrobeats crown, the track debuted at No. 5 on the World Digital Song Sales chart, and launched at No. 1 on the UK Official Afrobeats Chart — cementing Tyla’s expanding influence beyond Africa.
Importantly, these achievements come without heavy radio rotation in the U.S., according to several sources — highlighting the power of streaming and organic social media buzz as the engines behind her success.
🔥 Viral Energy: TikTok, Social Media & Cultural Impact
A key driver behind “CHANEL”’s rapid ascent is the viral dance challenge that erupted virtually overnight. On TikTok alone, the challenge spawned over 3 million user-generated videos within a few weeks, helping the song transcend regional boundaries and reach global ears.
The viral momentum was further fuelled by international artists and influencers — including high-profile endorsements and reposts. This digital energy helped amplify the track’s reach across continents, extending beyond typical Afrobeats or South African listeners and tapping into global pop music audiences.
Industry analysts point out that “CHANEL” is more than just a hit single; it’s increasingly a cultural moment — illustrating how African artists can leverage digital platforms and social media virality to break into and dominate global charts.
🌍 What This Means for Tyla — and African Music Globally
For Tyla personally, “CHANEL” marks a strategic win: it shows that her appeal isn’t limited by geography or genre — that her brand, sound and storytelling can resonate across continents. The 100,000-units milestone in the U.S. is more than a number; it’s proof of concept, suggesting she has serious staying power in global markets.
Moreover, the success reinforces a broader shift in the music industry: in the streaming and social-media era, artists from Africa no longer need to rely solely on traditional radio or record-label push to find global success. Viral challenges, cross-platform visibility, and fluid genre blending (Afrobeats + amapiano + pop) can propel songs — and artists — to international stardom.
For fans and observers of African music, “CHANEL” adds to the growing body of evidence that the continent’s artists are no longer just local sensations — they’re global players able to shape the sound and direction of pop music worldwide.
