Gigi Lamayne and Sho Madjozi talks about colourism

Gigi Lamayne shares how an unnamed South African celebrity tried to convince her to consider bleaching her skin in order to further her career. As part of radio station PowerFM’s #987Woman series for Women’s Month, musician Sho Madjozi was invited to host the midday segment and take over as host for a day.

Sho-Madjozi

Madjozi was invited as one of 30 powerful women who are invited to the station for their annual three-day Women’s Day celebrations. Every August, the station benches its presenters for three days in a row and invites various female newsmakers and offers them an opportunity to tell their stories and share their views about topics they are most passionate about.

Gigi-LaMayne

Madjozi (real name Maya Wegeriff) touched on a number of topics but chose to dedicate the middle hour of the show to the topic of colourism – a topic that her name has been brought up in countless times, especially since her BET Award win earlier this year.

Gigi-Lamayne

Lamayne shared how an unnamed South African celebrity tried to convince her to consider bleaching her skin in order to further her career. Lamayne also stated that this unnamed celebrity told her that she had done it herself and it had worked wonders for her own career.

The pair went on to discuss the innocuous ways in which colourism takes shape in day to day interactions as well as the more overt ways that darker-skinned non-white people are discriminated against by people from their own ethnic backgrounds.

COMING UP: @ShoMadjozi is in studio and is ready to bring you a jam-packed #POWERTalk. Here’s what you can expect ?.#987Woman pic.twitter.com/KmSqCvn3Mt

— POWER 98.7 (@Powerfm987) August 8, 2019

According to Madjozi, one’s experience of colourism isn’t always negative as she often hears things like “you’re beautiful for a Tsonga girl”. She added, however, that although the people saying this think it is a compliment, the underlying implications of the comment are very problematic and may be hurtful to someone else.

Lamayne likened this to the conversations had in hip hop circles and the archetype that most men in hip hop find themselves glorifying. An archetype that Lamayne described as the “light-skinned, long-haired, thin waist, big booty” type of woman.

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Source: The Citizen

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